This summer British parents are set to spend £140 million on their children during long car journeys to stave off the dreaded question, ‘are we there yet?’. The research, carried out by ŠKODA found that on average parents spend £42 per journey.
To give parents a helping hand, ŠKODA has created a ‘modern’ version of in-car bingo with children spotting sights such as a man with hipster beard, child on a hoverboard and a dog with its head out of a window.
The research also found that traditional family games passed down through the generations are just as effective as the latest gadgets. I-Spy is the most favoured in-car game for half of parents (52%), followed by Hangman (19%) and the licence plate game (16%) for harmonious family journeys. However, when all else fails, getting the kids to fall asleep is the best tactic for peace and quiet.